|Brian Payne standing beside the Cultural Trail|
The success of the Indianapolis Cultural Trail is indisputable, as the bike business, general local business and property values have all increased since it was completed. We need retailers to attend this session to not just learn about what Brian and the city of Indianapolis did, but to come away with ideas on how similar trails or projects can be created across the country to boost local businesses and get more people on bikes.
The problem with having your project becoming a big hit like the Cultural Trail is "What do you do for an encore?" To find out what what he's looking at next, check out this article in Indianapolis Monthly.